SGBC Logo Usage Guideline
Usage of SGBC Proprietary Marks
The following terms and conditions govern the use of all proprietary marks owned by Singapore Green Building Council. (referenced below as ‘the mark’).
SGBC will provide logo artwork files. Only artwork files provided by SGBC may be used. Images captured from websites, publications, and other sources may not be used.
Use of the SGBC logo is authorise by the SGBC marketing department on a case by case basis through written request and through review of intent for usage.
The colour for the logo is Pantone: 368 and cool grey 10C
Below are the general rules regarding the symbols.
The mark may be used only to refer to the SGBC program or SGBC products. The mark may not be used as part of a company’s name, logo, domain name, or brand name for a product or service.
The mark may not be the most prominent visual element on the materials. The user’s name and logo must be significantly larger than the mark.
The mark may not be used to indicate any kind of endorsement by SGBC of any product or services, to indicate any product or services, to indicate that any offical status for any product or service that have been conferred by or is otherwise associated with SCBC, or to show any kind of relationship with SGBC aside from those permitted by the terms and conditions specified for each proprietary mark.
The mark may not be used on official documents to include any sales contracts or official disclosure documents provided to potential or actual clients of purchases of an organisation’s services or products.
The mark may not be used in connection with any disparaging statement about SGBC or its products, or statement that otherwise reflect poorly on SGBC.
The mark may not be altered in any way, including proportion, color (outside of logo specification), element, type, etc. It may not be animated, morphed or distorted in any other way. The mark, including its associated words, may not have additional text wrapped around it.
The mark may not be reduced to more than 20% of its original print size and may not be enlarged to more than 380% of its orginal print size.
On web pages, the mark may not be reduced to less than 50-pixel height, and may not be enlarged to more than 1,200 pixel height. The height and width of the mark must be constrained to its original proportions.
For printing purposes, a provided EPS should be used to ensure that the image retain clarity. Lower-resolution, Web-optimized JPEG of gif file should be used when placing the mark on website. Improper usage of the mark, however minute, will reduce the overall impact of the Council’s Identity. To ensure consistency in usage, the mark must always be reproduced from the master artwork which is provided at SGBC’s Website.
SGBC reserve the right to approve or disapprove the use of any SGBC propriety mark on non-SGBC printed material or web sites.
Minimum Size
The minimum size of the mark is specified to ensure legibility and clarity. In the event where available space is very limited, the minimum height of the mark should be 10mm. Please only use the soft copy of the artwork that is provided at SGBC’s Website.
Unacceptable uses of SGBC’s Proprietary Marks includes
– distortion or warping of the mark.
– Watermarked or ‘ghosted’ behind type
– Effects that distort edge crispness
– Wrapping text.
SGBC Member logo
The member logo is available for use by members with current standing to promote their membership wth SGBC. Members may download the logo from the SGBC’s website or obtain the mark by contacting us. Improper usage of the mark, however minute, will reduce the overall impact of the Council Identity. To ensure consistency in usage, the mark must always be reproduced from the master artwork which is provided at SGBC’s Website.
The logo may be used in connection with the member’s business and marketing materials including, but not limited to, the following, stationary, letterhead, business cards, print ads, brouchures, flyers and signages. The logo may be placed on the member’s web site as a link to the SGBC’s homepage and to identify the company as a SGBC member. It may not be used to link to other pages on SGBC member or any other third party web site.
Only SGBC members in good standing may use the logo. The privilege to use the member logo is immediately terminated upon the lapse or termination of an organisation’s membership.
Member logo on product packaging
SGBC does not review, certify, or endorse products. As such, the member logo may not be used on the product packaging.
Medias where the logo can be used
Name cards
Website
Brochures
Email signatures
Banners, signboard, posters
Advertisements (TV, radio, newspaper, magazine)
Minimum Size
The minimum size of the member logo is specified to ensure legibility and clarity. In the event where available space is very limited, the minimum height of the member logo should be 10mm.
Please only use the soft copy of the artwork that is provided at SGBC’s Website.
Unacceptable uses of member logo includes
– distortion or warping of the mark.
– Watermarked or ‘ghosted’ behind type
– Effects that distort edge crispness
– Wrapping text.
Full Colour Version
We recommend the use of the full colour version of the mark wherever possible. The brand colours are Pantone: 368 and Cool Gray 10 C. Variations in shades and density of the printed colours are allowed if the material used for the production of the mark cannot reflect the exact brand colours. To ensure accurate reproduction of the brand colours, it is important that the printed colour of your collaterals match the Brand Colour Guide that is appended below.
We recommend placing the full colour version of the Event Logo on a white or light colour background so as to ensure maximum clarity and legibility.